16 HOURS OF WEAR: The e.l.f. Stay All Night Micro-Fine Setting Mist locks in your makeup for up to 16 hours.
POWERFUL INGREDIENTS: Infused with skin-loving ingredients, Cucumber Fruit Extract, Aloe and Green Tea Leaf Extract to help hydrate and soothe the skin.
MICRO-FINE MISTER: We heard your feedback and featured a new micro-fine mister for ultimate coverage and easy application.
PRO TIP: Due to the nature of the formula, some clogging might occur. Run mister under warm water to release formula. It is normal for it to settle; the mixing ball will help evenly redistribute the formula.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.
16HR COVERAGE: The e.l.f. 16hr Camo Concealer is a full-coverage, 16-hour wear concealer which conceals, corrects, contours and highlights for flawless skin. The shade Deep Caramel is deep with rosy cool undertones. Note: 16hr Camo Concealer shades run lighter; we recommend matching by bottle image.
ULTRA PIGMENTED & QUICK-DRY: The 16HR Camo Concealer has a highly pigmented thick formula that dries matte, is quick drying and won’t settle into fine lines or creases. Ideal for all skin types.
VERSATILE DOE FOOT APPLICATOR: This liquid concealer features a large doe foot applicator that applies the creamy formula evenly and precisely for maximum coverage, and allows you to sculpt, contour and highlight.
HELPS CONTROL SHINE: Enriched with Avocado Oil to moisturize and protect skin, and Kaolin Clay to help control excess oil and shine.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.
ULTIMATE EYEBROW GEL: The best eyebrow gel for achieving the fluffy on trend “soap brows.” This extreme-hold brow gel instantly lifts, sculpts & grooms every brow hair into place with a clear, natural finish that looks good on all skin tones & brow colours
CONDITIONS WHILE SCUPLTING: This Brow Lift’s conditioning formula nourishes brow hairs while shaping.
PAIR WITH: Apply Brow Lift with our Brow Lift Applicator for a seamless, mess-free application, long-lasting hold, and lifted, fluffy brows that stay put all day. Spoolie sold separately.
HOW TO USE: Dampen the spoolie of your Brow Lift Applicator with water, then use the flat end to apply a little bit of Clear Eye Brow Gel directly to brows. Brush spoolie through your brows & gel, directing hairs upwards for a fluffy look that stays put.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified.
MAKEUP FOR colour-CORRECTING: Master the colour-correcting techniques you’ve seen all over your social feed and camouflage discolouration with these lightweight colour correctors.
CAMOUFLAGE REDNESS, DIScolourATION & MORE: Available in 5 shades, each complimentary colour helps to cover dullness, red tones, blemishes, dark spots, under eye circles, and other discolouration for a range of skin tones.
WEAR UNDER FOUNDATION & CONCEALER: The long-lasting, lightweight formula layers flawlessly under foundations and concealers without caking or creasing.
FULL-COVERAGE FINISH: This hydrating and lightweight colour correction makeup has a full-coverage, satin finish.
INFUSED WITH HYALURONIC ACID: Infused with hyaluronic acid and rose flower water for ultimate hydration.
NATURAL EYEBROWS & LASHES: Achieve glossy, shiny, healthy looking lashes and brows, infused with long-wearing conditioning agents.
HOW TO WEAR: Work the clear mascara from root to tip of lashes, using the applicator. After applying brow colour, brush the clear gel through eyebrows for the best-groomed look. Apply second coat if desired.
100% CRUELTY-FREE & VEGAN: Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
FREE FROM: All e.l.f. products are 100% free from phthalates, parabens, nonylphenol, ethoxylates, triclosan, triclocarban, and hydroquinone.
BEAUTY FOR ALL: e.l.f. Cosmetics provides professional-quality products at get-real prices, because we believe beauty should be accessible to every eye, lip, and face.
SHEER LIP STAIN: Your lips deserve it all: colour that stays put, a healthy sheen & comfortable wear. This non-drying lip stain imbues lips with a sheer colour & a hint of shine in one step (think: more pigment than a lip balm & less bold than a lipstick).
LONG-LASTING FORMULA: E.l.f. Glossy Lip Stain’s long-wear, buildable formula won’t transfer and leaves lips looking and feeling fresh. Available in 8 gorgeous shades.
UNIQUE FINISH: This lip stain has a unique gloss-to-stain finish for a sheer pop of colour with a subtle gloss effect.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified.
MAGIC CONTOUR WAND: Give your complexion stunning definition with this magic contour wand. With an easy-to-use cushion tip applicator, this sculpting tool lets you contour like a pro
CREATES RADIANT, NATURAL-LOOKING DEFINITION: The lightweight liquid formula is infused with hydrating squalane to add natural-looking definition and a glint of radiance
BUILDABLE and BLENDABLE FORMULA: Buildable contour formula effortlessly blends into skin
CUSHION-TIP APPLICATOR: Gently squeeze wand and use the cushion-tip applicator to apply to your hairline, temples, sides of your nose, hollows of your cheeks, and jawline, then blend in colour with a bronzer brush for a naturally sculpted look
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan
MAGIC CONTOUR WAND: Give your complexion stunning definition with this magic contour wand. With an easy-to-use cushion tip applicator, this sculpting tool lets you contour like a pro
CREATES RADIANT, NATURAL-LOOKING DEFINITION: The lightweight liquid formula is infused with hydrating squalane to add natural-looking definition and a glint of radiance
BUILDABLE and BLENDABLE FORMULA: Buildable contour formula effortlessly blends into skin
CUSHION-TIP APPLICATOR: Gently squeeze wand and use the cushion-tip applicator to apply to your hairline, temples, sides of your nose, hollows of your cheeks, and jawline, then blend in colour with a bronzer brush for a naturally sculpted look
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan
LIQUID HIGHLIGHTING WAND: Get glowing in seconds with a wave of this magic highlighting wand for dewy, radiant skin
CREATES LIT-FROM-WITHIN GLOW: The lightweight liquid formula is infused with hydrating squalane to create that lit-from-within glow
BUILDABLE and BLENDABLE FORMULA: Buildable highlighting formula effortlessly blends into skin
CUSHION-TIP APPLICATOR: Use the cushion tip to apply to the high points of your face for instant illumination and a precise application. Choose from a range of 3 shades
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan
LIQUID HIGHLIGHTING WAND: Get glowing in seconds with a wave of this magic highlighting wand for dewy, radiant skin
CREATES LIT-FROM-WITHIN GLOW: The lightweight liquid formula is infused with hydrating squalane to create that lit-from-within glow
BUILDABLE and BLENDABLE FORMULA: Buildable highlighting formula effortlessly blends into skin
CUSHION-TIP APPLICATOR: Use the cushion tip to apply to the high points of your face for instant illumination and a precise application. Choose from a range of 3 shades
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan
SKINCARE ON THE GO: The e.l.f. Jet Set Hydration Kit contains all of your skincare favourites in a TSA-ready travel-sized kit, including Cleanser (30ml), Balm (6g), moisturiser (25ml), Eye Cream (7g) and Night Cream (15g).
NOURISH & HYDRATE: Packed with skincare essentials such as Aloe, Shea Butter, Jojoba Oil, Vitamin E, Peptides and Hyaluronic Acid.
FOR EVERYONE: Perfectly compatible with all skin types.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.
SHINE ON: Formulated with vitamin E to moisturize, this lasting, everyday lip gloss provides maximum shine for lips that pop. The sleek-not-sticky formula glides onto lips, creating the perfect glow that takes you from day to night.
HOW TO WEAR: Apply directly to lips for a natural look or layer over your favorite lip liner and lipstick for a glossy pout.
100% CRUELTY-FREE & VEGAN: Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
FREE FROM: All e.l.f. products are 100% free from phthalates, parabens, nonylphenol, ethoxylates, triclosan, triclocarban, and hydroquinone.
BEAUTY FOR ALL: e.l.f. Cosmetics provides professional-quality products at get-real prices, because we believe beauty should be accessible to every eye, lip, and face.
SHINE ON: Formulated with vitamin E to moisturize, this lasting, everyday lip gloss provides maximum shine for lips that pop. The sleek-not-sticky formula glides onto lips, creating the perfect glow that takes you from day to night.
HOW TO WEAR: Apply directly to lips for a natural look or layer over your favorite lip liner and lipstick for a glossy pout.
100% CRUELTY-FREE & VEGAN: Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
FREE FROM: All e.l.f. products are 100% free from phthalates, parabens, nonylphenol, ethoxylates, triclosan, triclocarban, and hydroquinone.
BEAUTY FOR ALL: e.l.f. Cosmetics provides professional-quality products at get-real prices, because we believe beauty should be accessible to every eye, lip, and face.
HYDRATING ULTRA-SHINE LIP GLOSS: Pucker up to this lush lip lacquer, loved for its sheer wash of colour & ultra-shine finish without the sticky feel. Thanks to its conditioning, vitamin-infused formula, your lips will feel cushion-soft and hydrated.
VITAMIN-INFUSED FORMULA: The e.l.f. Cosmetics Lip Lacquer is infused with Vitamin A, which hydrates and promotes natural moisture, and Vitamin E, which nourishes and softens lips.
WEAR ALONE OR LAYER: Choose from a range of beautiful shades that can be worn alone for a subtle tint of colour, or layered over lipstick for a night-ready look.
BEAUTY TIP: Exfoliate lips with e.l.f.’s Lip Exfoliator before applying.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified.
HIGH-OCTANE SHINE: Plump up the volume! This moisturizing lip plumping lip gloss instantly enhances lips for a fuller, pillowy pout. Swipe on the floss and evenly coat lips with a sheer wash of colour and high-octane shine
MILD TINGLING SENSATION: Lip plumper also delivers a mild-yet-alluring tingling sensation that soothes lips and makes you feel the fullness.
MOISTURIZE & HYDRATE: Infused with Vitamin E and Coconut Oil for smooth and nourished lips.
PERFECT PAIRING: Use with our Lip Exfoliator for an extra smooth finish.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified.
HIGH-SHINE, MOISTURIZING FORMULA: This high-shine lip plumping gloss is infused with Vitamin E to nourish and soften lips as well as Coconut Oil to soothe and hydrate
GLOSSY, SHEER FINISH: Swipe on the gloss and evenly coat lips for a sheer wash of colour and high-octane shine; Perfect for wearing alone or over lip colour, lipstick and lip liner
INSTANT LIP PLUMPING POWER: This lip plumper also delivers a mild-yet-alluring tingling sensation that soothes lips and makes you feel the fullness
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices; All e.l.f. products are 100 percent cruelty-free and Vegan
LIPS APPEAR SCULPTED & FULLER: Lip pencil, re-defined. This versatile triangle-shaped lip liner helps you sculpt, define, and add dimension to your pout in just one swipe.
HIGHLY-PIGMENTED colour: Our Love Triangle Lip Liner Filler’s pointed tip creates flawless slim lines for ultimate contouring, while the unique wider side fills in your lips with high-pigmented colour.
SMOOTH SEMI-MATTE FINISH: This lip colour’s creamy formula smoothly glides across your lips for a long-wear, intense look.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.
LIPS APPEAR SCULPTED & FULLER: Lip pencil, re-defined. This versatile triangle-shaped lip liner helps you sculpt, define, and add dimension to your pout in just one swipe.
HIGHLY-PIGMENTED colour: Our Love Triangle Lip Liner Filler’s pointed tip creates flawless slim lines for ultimate contouring, while the unique wider side fills in your lips with high-pigmented colour.
SMOOTH SEMI-MATTE FINISH: This lip colour’s creamy formula smoothly glides across your lips for a long-wear, intense look.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.
ULTIMATE EYE PENCIL: The e.l.f. No Budge Retractable Eyeliner is a waterproof, retractable eyeliner that checks all your pencil liner requirements.
ALL-DAY WEAR: This product is creamy, ultra-pigmented, and has ultimate waterproof staying power.
INTENSE LOOK: We recommend you use this retractable eyeliner pencil on your lash line, waterline, or all over the lid for intense eyes that last all day.
BEAUTY TIP: Apply all over the eyelid as a base for eyeshadow for an intense, dramatic, runway-inspired look.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.
RICHLY PIGMENTED, BOLD LIPSTICK: Serve up your best O face with bold, satiny colour in one single swipe that creates a satin finish.
HYDRATING & LONG-LASTING FORMULA: e.l.f. Cosmetics’ O Face Satin Lipstick’s creamy, long-lasting formula is infused with nourishing & hydrating squalane and jojoba esters for a super-comfortable, next-to-nothing feel.
AVAILABLE IN 20 SHADES: e.l.f. O Face Satin Lipstick is available in 20 sultry shades. Dirty Talk is a beige pink.
BEAUTY TIP: Exfoliate lips with e.l.f.’s Lip Exfoliator, use our e.l.f. Love Triangle Lip Filler Liner to line, and finish with the O Face Satin Lipstick for a complete lip look. Dirty Talk goes great with Love Triangle Lip Filler Liner in Soft Pink.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan
PRIMER FOR LONG-LASTING MAKEUP: This primer transforms your face into a flawless, smooth canvas ideal for long-lasting makeup application.
RESTORATIVE FORMULA: Infused with Tea Tree and Vitamins A & E for restorative benefits.
CREATES GLOWING, SMOOTH SKIN: Use this under foundation to create the ideal makeup base for glowing, smooth skin.
MATTE FINISH: This face primer leaves your skin with a matte finish.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.
SKIN-SMOOTHING & GRIPPING PRIMER: Your makeup. It’s not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a natural finish for a smoother complexion.
FOR ALL SKIN TYPES: Our Power Grip Primer’s formula goes on clear with a translucent finish for all skin types and skin tones. It is also non-comedogenic (does not clog pores!)
MOISTURIZES WHILE PRIMING: Infused with powerhouse ingredients like Hyaluronic Acid to retain moisture for a plump complexion, this makeup primer moisturizes, preps, and smoothes to perfection, improving the look and feel of your skin.
HOW TO USE: Apply evenly to face before makeup using your fingertips to pat into skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup. Stop use if irritation.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.
RICH & CREAMY moisturiser: Our Pure Skin moisturiser is a creamy yet weightless moisturiser that effectively hydrates & nourishes the skin. Great for both night and morning use and wears well under makeup.
NON-IRRITATING FOR GENTLE SKIN: Pure Skin moisturiser is made with a non-irritating formula, great for sensitive skin and all skin types.
MOISTURIZING ESSENTIALS: Made with Oat Milk to nourish & soothe skin, Niacinamide to shrink pores & even out skin tone, Allanoin to soothe & skin, Ceramides to build up the skin’s moisture barrier & Hyaluronic Acid to lock moisture for a plump complexion.
HOW TO USE: After cleansing and toning skin, apply 1 – 2 pumps to face and neck, gently massage in circular upward motions to fully absorb. Use morning and night. Pairs well with e.l.f. Pure Skin Toner and e.l.f. Pure Skin Cleanser.
DERMATOLOGIST DEVELOPED: e.l.f. Pure Skin moisturiser is dermatologist-developed, fragrance-free, non-comedogenic, cruelty-free, and vegan.
ROLL-ON GEL SPOT TREATMENT: When unwanted blemishes just pop up, call a fast SOS with this roll-on acne gel spot treatment. This treatment is packed with calming ingredients to help treat and soothe current acne while preventing new blemishes.
INFUSED WITH SALICYLIC ACID: The dermatologist-tested formula is packed with acne-fighting Salicylic Acid plus Aloe and Witch Hazel to quickly help reduce acne, soothe discomfort, Great for oily skin & acne-prone skin.
HOW TO USE: Up to three times a day, roll the treatment over any blemishes, blackheads, and breakout-prone areas to easily target acne (no dirty fingers needed!) so your skin is in the clear.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified.
ROUTINE FOR CLEAR SKIN: Break through to clearer skin with this travel-size 3-step acne skincare routine. This skincare set contains the three essentials—a cleanser, night serum and face moisturiser—to reduce current acne and prevent new blemishes on the go.
INFUSED WITH SALICYLIC ACID: Each dermatologist-developed formula is supercharged with blemish-busting Salicylic Acid plus Niacinamide and Tranexamic Acid to help clarify pores, prevent new blemishes, even out skin tone, and soothe skin to recovery.
HOW TO USE: Use the Blemish Clarifying Cleanser on damp skin in the morning and evening, gently massaging and then rinsing thoroughly with water. Next, apply 3-5 drops of the Triple-Acid Resurfacing Serum and follow up with the Mini Blemish Calming Water Cream.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100 percent vegan, cruelty-free, and leaping bunny certified.
get an amped up eye look with one-swipe glitter coverage with this opaque liquid eyeshadow, formulated for comfortable wear, minimal fall out and high impact
use fingers or a flat eyeshadow brush and apply on its own for a subtle, soft look, or layer it on top of eyeshadow for something more dramatic